Dear Professor Alvaro,
Should I write in Portuguese or english?
I would like to know:
1. where will the Congress take place.
2. Whether there is any category that would take an article on Branding and
Design Education.
As a researcher in the Design field, and as Dean of a bachelor course in
Graphic Design in Rio de Janeiro, Brazil, we develop a partnership in
Branding together with some organizations.
However, this partnership works as a laboratory to the practice for our
students in Branding and Design.
Looking forward to hear from you.
Best,
Doc. Mirella Migliari
2014-05-01 10:06 GMT-03:00 álvaro sousa <[log in to unmask]>:
> 1st International Congress on Brand(ing)
>
> PATHWAYS TO BRAND(ING): FROM REPRESENTATION TO PRACTICE
>
> 2 to 4. October ‘14
>
> We are pleased to announce the call for papers for the I International
> Congress on Brand(ing) entitled Pathways to Brand(ing): From Representation
> to Practice hosted by the Polytechnic Institute of Leiria. This is a
> co-organization of Polytechnic Institute of Leiria, University of Univates,
> Lajeado RS, Brazil and Observatório de Marcas (Brand Observatory).
>
>
> PATHWAYS TO BRAND(ING): FROM REPRESENTATION TO PRACTICE aims to promote
> interaction and discussion among academics, researchers and professionals
> interested in the relevance of brands and communication to the world of
> business and institutions to expand research networks among scholars
> working in the area in organisational settings.
>
>
> Contributions are invited from scholars working in a variety of
> disciplines including: communication studies, design, semiotics, discourse
> analysis, organisation studies, management studies, sociology,
> anthropology, social psychology, economics, marketing, law, cultural
> studies etc.
>
>
> Presentations on the following themes are especially welcome:
>
>
> • Brand identity
>
> • Brand building
>
> • Brand management
>
> • Brand evaluation
>
> • Brand tendencies
>
> • Brand and advertising in different media
>
> • The impact of multimodal technologies on corporate/institutional
> communication through brands
>
>
> • Brand and genre variation across cultures
>
> • The evolution of brands in a historical perspective
>
> • Brand and global/localisation
>
> • Brand discourse and ideology
>
> • Web-mediated brands and emerging genres
>
> • The semiotics of computer-mediated communication (e.g. language, image
> and sound)
>
>
> • Analytical instruments in multimodal theory
>
> • Corporate image building through the brand (logo)
>
> • Applied neuroscience to brands
>
> • Branding and corporate philanthropy
>
>
>
> Submissions guidelines
>
> Abstract proposals should be between 450 and 500 words in length.
> Preferred format for all submissions is Microsoft Word. Please send your
> proposal as attachment to [log in to unmask] and insert
> the title Pathways to Brand(ing) as subject of the message.
>
>
> The information should also contain the following:
>
>
> • Author(s) name (s);
>
> • Title (Mr./ Ms/ Master/ PhD);
>
> • Affiliation;
>
> • Postal address (es).
>
>
>
> Important dates
>
> Abstract submission deadline: 30 June
>
> All proposals will undergo peer review and final notifications of
> acceptance will be sent out by 15 July 2014.
>
>
> Contacts
>
> [log in to unmask]
>
>
> For more informations, see the complet Call For Papers here:
> https://meocloud.pt/link/926f4903-e395-4227-b0e7-18689c4078d4/CIMB.ICB.eng.pdf/
>
>
>
>
>
> Álvaro Sousa Designer
>
> .........................................................................................
> Diretor do Mestrado em Design da Universidade de Aveiro
>
> .........................................................................................
> DeCA
> Universidade de Aveiro
> http://www.ca.ua.pt/
>
> Campus Universitário de Santiago
> 3810-193 Aveiro
> Portugal
>
> ........................................................................................
>
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--
Mirella De Menezes Migliari
Design • Direção de arte • ensino e pesquisa
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