Dear all:
Sharing my article "Design thinking is not design".
This article arises from a design conference in São Paulo, Brazil with the
speaker and other participants.
It´s a critic to the superficial use of Design Thinking nowadays
simplifying the Design Process.
I´m not again Design Thinking per se, just its wrong application
(sometimes) at academia and business.
Hope you enjoy! Read the spanish and português version at the bottom.
Visit:
http://designresearchportal.wordpress.com/2014/05/01/design-thinking-is-not-design-2/
Thanks for reading!
Marcio C. de C. Dupont
Healthcare Industrial Designer
Brasil / México / United States
Linkedin <http://www.linkedin.com/in/marciodupont>
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