Dear Don,
I’ve come late to this thread, however you could find the term ‘qualculation’ useful in elaborating your argument. Its a neologism for ‘quality-based rational judgements’ that exist on a continuum between qualitative and quantitative. It comes from Franck Cochoy, who uses it to describe 'market devices' (such as supermarket trolleys) by which we ‘detach’, move and order entities to be calculated into a single space.
I can’t help thinking of this in relation to the “making” and “testing" part of HCD, by which we detach possibilities and consider them the defined space of particular users or markets. (Which space in the designing process acts as the supermarket trolley ???)
Cochoy also points out how calculation relates to the building of a shared project "from the French verb 'calquer', i.e. adjusting one’s standpoint to that of another” (2008 p.15). This makes sense to me in terms of 'design thinking' as a shared project.
Liz McFall provides a useful critique of the associated literature, which comes from the field of economic sociology via actor network theory.
Best regards
Amanda
refs:
Cochoy, F. (2008). Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer. Marketing Theory, 8(1), 15-44.
McFall, L. (2009). Devices and Desires: How useful is the ’new’ new economic sociology for understanding market attachment. Sociology Compass, 3(2), 267–282.
Dr Amanda Bill | Senior Lecturer | Programme Leader Design and Business | Faculty of Design & Creative Technologies | AUT University, Private Bag 92006, Auckland NZ +64 274914134
On 18/05/2014, at 3:24 am, Don Norman <[log in to unmask]> wrote:
>
> In the form of Human-Centered Design that i practice and preach, which I
> now call Observe, Make, Test (TOM -- letters restructured to make it
> pronounceable):
>
> - Observations are qualitative
> - Making can be sketching, drawing, prototyping -- think of this as
> instantiation
> - Testing transforms the qualitative Observations into quantitative
> information, via the Made material
>
> This argument requires considerable elaboration, but I wondered if this
> gorup can provide constructive critique of the notion.
>
> Part of this is to try to transform the argument about quantitative versus
> qualitative to eliminate the word "versus" with something else ("combined
> with"?). The point is that each serves a different purpose, and both are
> often needed.
>
> don
>
> Don Norman
> Director, Design at UC San Diego: Think Observe Make
> Nielsen Norman Group, IDEO Fellow
> [log in to unmask] www.jnd.org <http://www.jnd.org>
>
> "Stupid Smart Things" and other LinkedIn
> Essays<http://www.linkedin.com/influencer/12181762-Don-Norman>
> | Core77 Essays <http://www.core77.com/blog/author/don-norman/default.asp> |
> Essays on my website <http://www.jnd.org/dn.pubs.html>
> Book: "Design of Everyday Things: Revised and Expanded<http://amzn.to/ZOMyys>"
> (DOET2).
> Course: Udacity On-Line course based on
> DOET2<https://www.udacity.com/course/design101>
> (free).
>
>
> -----------------------------------------------------------------
> PhD-Design mailing list <[log in to unmask]>
> Discussion of PhD studies and related research in Design
> Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
> -----------------------------------------------------------------
-----------------------------------------------------------------
PhD-Design mailing list <[log in to unmask]>
Discussion of PhD studies and related research in Design
Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
-----------------------------------------------------------------
|