Dear Don,
Can you please tell us bit more about this word intuition and what you think it really means?
Lily
Lähetetty iPhonesta
"Don Norman" <[log in to unmask]> kirjoitti 17.5.2014 kello 18.24:
> Roger Martin of U. Toronto and I just had an on-stage discussion at the
> IIT/Institute of Design Strategy Conference in Chicago (moderated by
> Patrick Whitney).
>
> Roger made a very interesting point about the need to combine both
> qualitative and quantitative information (he called these "intuitive" and
> "analytical" -- but I detest the word "intuitive" because it doesn't mean
> what most people think it means)
>
> During the discussion of this, a new insight (at least for me) emerged:
> that the transformation between qual and quant was via testing.
>
> In the form of Human-Centered Design that i practice and preach, which I
> now call Observe, Make, Test (TOM -- letters restructured to make it
> pronounceable):
>
> - Observations are qualitative
> - Making can be sketching, drawing, prototyping -- think of this as
> instantiation
> - Testing transforms the qualitative Observations into quantitative
> information, via the Made material
>
> This argument requires considerable elaboration, but I wondered if this
> gorup can provide constructive critique of the notion.
>
> Part of this is to try to transform the argument about quantitative versus
> qualitative to eliminate the word "versus" with something else ("combined
> with"?). The point is that each serves a different purpose, and both are
> often needed.
>
> don
>
>
> On Fri, May 16, 2014 at 6:28 PM, Ken Friedman <[log in to unmask]>wrote:
>
>> Roger Martin and you are both correct in stating that “design thinking is
>> not about providing proof but about insights that change the meaning of
>> situations.”
>>
>> David Sless is correct in arguing that testing and evidence help us to
>> choose among better and worse design solutions before implementing them.
>>
>> Design thinking is one kind of design process. Evidence-based testing is
>> another.
>
>
>
> Don Norman
> Director, Design at UC San Diego: Think Observe Make
> Nielsen Norman Group, IDEO Fellow
> [log in to unmask] www.jnd.org <http://www.jnd.org>
>
> "Stupid Smart Things" and other LinkedIn
> Essays<http://www.linkedin.com/influencer/12181762-Don-Norman>
> | Core77 Essays <http://www.core77.com/blog/author/don-norman/default.asp> |
> Essays on my website <http://www.jnd.org/dn.pubs.html>
> Book: "Design of Everyday Things: Revised and Expanded<http://amzn.to/ZOMyys>"
> (DOET2).
> Course: Udacity On-Line course based on
> DOET2<https://www.udacity.com/course/design101>
> (free).
>
>
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