Not according to Henry Bergson. Probably he just turned in his grave...
Matthias
> Quantities are qualities.
>
> Jerry
>
>
> On 5/17/14 8:24 AM, "Don Norman" <[log in to unmask]> wrote:
>
>> Roger Martin of U. Toronto and I just had an on-stage discussion at
>> the
>> IIT/Institute of Design Strategy Conference in Chicago (moderated by
>> Patrick Whitney).
>>
>> Roger made a very interesting point about the need to combine both
>> qualitative and quantitative information (he called these "intuitive"
>> and
>> "analytical" -- but I detest the word "intuitive" because it doesn't
>> mean
>> what most people think it means)
>>
>> During the discussion of this, a new insight (at least for me) emerged:
>> that the transformation between qual and quant was via testing.
>>
>> In the form of Human-Centered Design that i practice and preach, which I
>> now call Observe, Make, Test (TOM -- letters restructured to make it
>> pronounceable):
>>
>> - Observations are qualitative
>> - Making can be sketching, drawing, prototyping -- think of this
>> as
>> instantiation
>> - Testing transforms the qualitative Observations into quantitative
>> information, via the Made material
>>
>> This argument requires considerable elaboration, but I wondered if
>> this
>> gorup can provide constructive critique of the notion.
>>
>> Part of this is to try to transform the argument about quantitative
>> versus
>> qualitative to eliminate the word "versus" with something else
>> ("combined
>> with"?). The point is that each serves a different purpose, and both
>> are
>> often needed.
>>
>> don
>>
>>
>> On Fri, May 16, 2014 at 6:28 PM, Ken Friedman
>> <[log in to unmask]>wrote:
>>
>>> Roger Martin and you are both correct in stating that “design
>>> thinking is
>>> not about providing proof but about insights that change the meaning of
>>> situations.”
>>>
>>> David Sless is correct in arguing that testing and evidence help us to
>>> choose among better and worse design solutions before implementing
>>> them.
>>>
>>> Design thinking is one kind of design process. Evidence-based testing
>>> is
>>> another.
>>>
>>
>>
>>
>> Don Norman
>> Director, Design at UC San Diego: Think Observe Make
>> Nielsen Norman Group, IDEO Fellow
>> [log in to unmask] www.jnd.org <http://www.jnd.org>
>>
>> "Stupid Smart Things" and other LinkedIn
>> Essays<http://www.linkedin.com/influencer/12181762-Don-Norman>
>> | Core77 Essays
>> <http://www.core77.com/blog/author/don-norman/default.asp> |
>> Essays on my website <http://www.jnd.org/dn.pubs.html>
>> Book: "Design of Everyday Things: Revised and
>> Expanded<http://amzn.to/ZOMyys>"
>> (DOET2).
>> Course: Udacity On-Line course based on
>> DOET2<https://www.udacity.com/course/design101>
>> (free).
>>
>>
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