Hi,
Further to social media, analytics and their relationship to WiFi - Social Media has the potential to be a useful tool for visitor studies in general (indeed how much potential is the subject of my PhD Research), so having a fast, reliable (but safe) public Wifi network in your museum could potentially allow you to encourage visitors to use social media while they're in your museum, while they're interacting with exhibitions, objects etc. This might then give you an extra pool of data you could use to evaluate the success of your exhibition with?
(I saw a good presentation that discussed this by Jonathan Wallis from Derby Museums - @JonathanMuseum on Twitter - earlier this week, in fact. Derby have installed mega Wifi in their museums and he discussed many opportunities to do nifty things with it).
All the best,
Dave
David Gerrard
PhD Research Student
Centre for Information Management
School of Business and Economics
Loughborough University
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07789 308 163
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Mike Ellis
Sent: 28 March 2014 09:32
To: [log in to unmask]
Subject: Re: Wi-Fi increasing visitors/income
I'd guess that the only time it'd make a difference is if you have a coffee shop, when dwell time might be increased, and thus probably the spend.
Seems to me that providing public wifi is more like providing a better class of toilets. People appreciate it when you do, but only because its become part of the fabric.
i.e: http://bit.ly/O3CQXm
...a bit like social media, really. Not really justifiable if you look at it purely financially, but you should probably do it for lots of other reasons..
The question earlier about letting people know that you have wifi - won't people just log on to whatever public wifi they can see (either knowingly or just because their phone does it for them)? Then once they have done so, a splash screen is your friend...
Obviously you can then cut your Google Analytics in lots of ways - campaign tags from your wifi splash screen to your website, filter by your public wifi IP/network name / compare to opening times / etc...
cheers
Mike
> Jessica Suess <mailto:[log in to unmask]>
> 28 March 2014 09:05
> Hi All,
>
> Question for those who have introduced public Wi-Fi in their museums,
> I wonder if you can share any insights/statistics on how it has
> increased your visitor numbers, visitor dwell time or visitor spend?
>
> We're currently negotiating for funding to install more Wi-Fi access
> points in our public spaces to facilitate the delivery of public
> access Wi-Fi and have been asked for some more insights into how
> public Wi-Fi might impact on visitors and income - some insights from
> museums that have been there would be very useful.
>
> Thanks so much!
>
> Jess
>
> [Description: Logo Email]Jessica Suess
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Thirty8 Digital: a small but perfectly formed digital agency:http://thirty8.co.uk <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
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