Dear List,
I know many members are interested in the anthropological aspects of design. They might be interested in this article from the Sydney Morning Herald about Genevieve Bell, an Australian anthropologist who works for Intel
keith
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EXTRACT
"Bell was teaching in the Stanford anthropology department in 1998 when a technology entrepreneur she met in a Palo Alto bar suggested that she apply for a job at Intel.
At the time, the company had a handful of social scientists on staff. But executives had been looking for an anthropologist to conduct research into how people used technology in their homes. (Today, companies like IBM, Microsoft and Google also employ social scientists, in-house or as consultants, who specialise in applied anthropology.)
During her job interview, Bell apprised her would-be bosses that she couldn't see herself fitting in at Intel. After all, she wasn't a technologist, she didn't do PowerPoint, she used a Mac and she was, she told them, a "radical feminist and an unreconstructed neo-Marxist". She was hired."
Read more: http://www.smh.com.au/technology/technology-news/meet-intels-genevieve-bell-the-australian-with-the-eyes-of-the-tech-giants-future-20140217-32v2v.html#ixzz2tXyePXHw
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