Dear Don,
Materialist and Behaviourist? Harsh words and not accurate.
Seriously, as you know there are new directions in cognitive science
replacing representationalist views and mentalism (which seem to be the
paradigms from which you analyse things?).
The perspective I've been proposing aligns with seeing through a systems
lens human thinking, feeling, emotions and actions shaped by evolutionary
and communicative factors within a framework that includes external and
internal environments. This seems to be where cognitive science is headed in
relation to emotion.
I appreciate you don't wish to continue this conversation on phd-design. I
would however have been very interested in how you feel it is best to
theorise about the internal conscious and subconscious processes by which
designers shift attention in mind about partially completed yet unknown
designs. That detail of the underlying causality by which shifts in
attention occur in mind is not so easy to explain. I'd be delighted to
hear your views off list.
Best regards ,
Terry
---
Dr Terence Love
PhD(UWA), BA(Hons) Engin. PGCEd, FDRS, AMIMechE, MISI
Director,
Love Services Pty Ltd
PO Box 226, Quinns Rocks
Western Australia 6030
Tel: +61 (0)4 3497 5848
Fax:+61 (0)8 9305 7629
[log in to unmask]
--
-----Original Message-----
From: [log in to unmask]
[mailto:[log in to unmask]] On Behalf Of Don Norman
Sent: Tuesday, 4 February 2014 2:01 PM
To: Terry Love
Cc: PhD-Design - This list is for discussion of PhD studies and related
research in Design
Subject: Re: Engineering and Culture -conflicts?
I am following my own suggestion that replies to postings must be
significantly shorter than the item being referred to. And this will be my
last posting on these various topics.
On Mon, Feb 3, 2014 at 6:37 PM, Terence Love <[log in to unmask]> wrote:
> The false belief in objects and light having colour is a similar
> problem of confusing map (theories about objects) and the territory
> (in this case the specific territory is the electromagnetic frequency
sensors in humans).
>
It is clear we come from very different schools of thoughts -- different
paradigms, if you will, and if paradigms differ, discussion is often
ineffective in resolving issues.
To me, color is real (hell, i even spell it differently). It is a
psychological perception and we understand most of the details of the
circuitry, how light energy at different frequencies (wavelengths) excite
the eye's receptors, how that gets transformed into an opponent-process, and
what the mapping is between the light array and the perception (taking into
account surface-surround effects (which are also well understood),
adaptation effects, corrections for "white" (too technical to cover here),
and so on. That identical light spectra can be perceived differently
depending upon the surround, prior exposures etc., is also well understood.
Color science is a real science, even if color is not in the physical world,
just the subjective one. Those bands of color in the rainbow are really
there in the mind, even if they are not in the spectrum. (we also perceive
brown and pink -- and those are not in any spectrum either).
That's my kind of psychology: understanding how subjective experiences arise
from physical stimulation. And why, although different cultures have
different color names -- and even claim they see fewer or more distinct
colors than we do, we understand how this happens.
Enough on this topic. You will disagree, so there is no need to write and
tell me. I already know -- and I bet everyone else on this list knows we
disagree about this. You are a materialist, and a behaviorist. Too bad: you
have my sympathies.
Don
Don Norman
Nielsen Norman Group, IDEO Fellow
[log in to unmask] www.jnd.org http://www.core77.com/blog/columns/
Book: "Design of Everyday Things: Revised and
Expanded<http://amzn.to/ZOMyys>"
(DOET2).
Course: Udacity On-Line course based on
DOET2<https://www.udacity.com/course/design101>
(free).
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