Thanks both - yup, agree about them being more useful when more specific - although examples are quite often the best way to learn, so it’s good to see what other people are doing I reckon, even if you have to adapt to fit.
It’s a shame the GA share link isn’t friendly so you could hack it / generate it based on what it contains. That’d be cool...
Mia - will have a look at the LGR stuff when I get a minute and see what works / doesn’t.
cheers!
Mike
_____________________________
Mike Ellis
Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk (http://thirty8.co.uk/)
* My book: http://heritageweb.co.uk (http://heritageweb.co.uk/) *
On Thursday, 23 January 2014 at 17:51, Mia wrote:
> I haven't tried the segments created for Let's Get Real lately, but
> perhaps you could try them out and report back on which segments don't
> work? Bear in mind that some of them have been replaced by Google's
> own built-in segments (e.g. mobile, tablet traffic, visits from social
> media).
>
> Generally you get better results with segments designed around the
> needs of the organisation that's running them e.g. visits from their
> geographic catchment or target areas, visits from sites like Wikipedia
> or educational resources, etc. So while shared segments can be a
> useful start in creating your own, now that the built-in segments are
> so good there's less value in sharing them. Culture24 commissioned a
> guide to creating segments based on your core mission that might be
> useful http://www.keepandshare.com/doc/6682646/google-analytics-segments-published-on-af-site-pdf-562k
>
> Cheers, Mia
>
> On 23 January 2014 16:52, Mike Ellis <[log in to unmask] (mailto:[log in to unmask])> wrote:
> > Hi all
> >
> > Anyone got any recommendations for good, museum-focused (or otherwise!) custom segments? I’m Googling, obviously, but recommendations would be useful. Ones that you’re using, ones that you’ve found, stuff that is particularly insightful…
> >
> > I know the Lets Get Real lot did some but am I right in saying their links don’t work with the most recent version of GA? Or did I make that up?
> >
> > If you share them with the list I’ll then punt them somewhere online for everyone to see - reckon it’d be a good resource.
> >
> > cheers
> >
> > Mike
> >
> >
> >
> >
> > _____________________________
> >
> >
> > Mike Ellis
> >
> > Thirty8 Digital: a small but perfectly formed digital agency: http://thirty8.co.uk (http://thirty8.co.uk/)
> >
> > * My book: http://heritageweb.co.uk (http://heritageweb.co.uk/) *
> >
> >
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