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PHD-DESIGN  November 2013

PHD-DESIGN November 2013

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Subject:

Murphy's analysis

From:

Terence Love <[log in to unmask]>

Reply-To:

PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>

Date:

Wed, 6 Nov 2013 15:19:35 +0800

Content-Type:

text/plain

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Dear Keith and all,

Have just read Murphy's  inaugural lecture and lecture notes arguing for a
change of funding to  'small' research and creativity. Is it just me or are
there serious problems with the underlying reasoning of Murphy's  analysis? 

Two kinds of problem reasoning  seem to recur through  Murphy's  lecture
paper and slides. The first  is  the  ‘part –whole’ reasoning issue  that
what he is presenting assumes that a  partial model  of reality can provide
truth about the aspects of  reality that it does not cover.  Alongside this
appears phrasing apparently intended to disguise the reasoning faults.
Second and linked to it,  is a sort of  false attribution of causes.  This
occurs when it is assumed that because event A correlates to event B then
there one must be caused by the other. Obviously not necessarily  so. These
patterns occur in many parts of the lecture and slides. I suggest as a
result  (and from the reasoning  below) Murphy’s reasoning does not support
his conclusions. After taking that position, rereading the lecture and
slides  leaves me with the feeling both his  reasoning and his selection
and use of evidence is somewhat biased. It leaves me with the questions as
to whether is presenting an elitist view, or  a bid for changing the world
so funding flows to preferred groups or. . .?

A detail review  of  the topic addressed by Murphy's arguments shows some of
the issues.
First is the problem of scale invariance.  Murphy  (and Price on whom
Murphy's analysis depends) describe various  situations central to the
conclusion in terms of power law distributions (Lotka's Law and Price's
variant of it). A characteristic of power laws is they are scale invariant.
That is, *scale* does not matter to the behaviour. Arrangements at different
scales of activity will exhibit the same behaviour. Yet, scale is what
Murphy tries to lock in as being the determinant of the behaviours.
Second, the figures that Murphy uses for eminently skilled people are from
a calculation undertaken with particular categorisation of what it means to
be eminent, with particular biases,  in a particular culture at a particular
time (what was considered 'eminent' in English upper class life 150 years
ago). There is no obvious reason, and none outlined by Murphy, as to why the
ratios of whatever was meant or is now meant by 'eminence' should remain
constant, and there are many reasons why it should not be so. There are
multiple explanations about why the proportions of population with relevant
higher-level expertise   and knowledge should vary considerably over
location, culture and time, and many reasons why the proportion of the
populace seen as 'eminent' can change: it is a public subjective judgement.
Third, the situations that  Murphy (and Price) describe comprise classic 'S'
curve behaviour that is time dependent. This behaviour occurs in small and
large organisations alike. One common way this kind of behaviour is typified
is that  low hanging fruit is more  available  and easier to pick early in
time (earlier on the S curve) and less available and more difficult to
access later. Hence, 'discoveries' come more quickly earlier and less so
later. The scale of the groups doing the picking is incidental to the 'S'
curve behaviours but may well  correlate with it.
From a system dynamics perspective, the behaviours Murphy (and Price and
Lotka)  describes can be emulated by a combination of two feedback loops.
One, a reinforcing loop,  tends to  increase the rate of output on the basis
of existing output. The output depends on how much you already have. In the
case of knowledge and science and technology, you can leverage existing
knowledge and technology to extend it. This gives you more knowledge and
technology which enables you to extend it more, which gives you even more
knowledge  and . . . The balancing loop acts in the opposite direction. The
more of something you have, the more difficult it is to obtain more of it.
Rise in transaction costs with increased complexity  is an example.
Typically, the effects of the factors supporting the reinforcing loops are
greater earlier and when outcomes are small, and the effects of  the
balancing loop are higher later in the game when outcomes are larger. It is
time that dictates where one is operating on a particular 'S' curve,  and
the scale of effects of the two loops. Organisation scale is commonly
incidental. This is nothing new -  system dynamics 101.

Strategies to create higher levels of output (more knowledge and  more
creativity) are undertaken by effects of the reinforcing loop and decreasing
the effects of the balancing loop. The behaviours and strengths  of each of
these loops are shaped by a variety of influences. Appropriate strategies to
improve outcomes  are to modify these influences to increase reinforcing
feedback effects and reduce balancing feedback effects.

These changes can be done at any level of scale (remember power law
distributions are scale invariant) and can be much more effective at larger
scale. A brief outline of how this can work in practical ways at a very
large scale is at
https://www.linkedin.com/today/post/article/20131031003105-24171--googlewins
everything-part-1 


The above leaves me questioning Murphy's claims, his ways of getting to
those claims, and the reasons he wants those opinions to be propagated. 

I'm  interested if the above is  mistaken. Perhaps, I've missed something in
Murphy's inaugural lecture in which scale of research and  creative
personnel numbers is proven the causal factor of quality and content of
output.  Perhaps, the follow up at the State Library of Victoria will
clarify things. If anyone goes and it does, I'd appreciate the information.

Best wishes ,
Terry

---
Dr Terence Love
PhD(UWA), BA(Hons) Engin. PGCEd, FDRS, AMIMechE, MISI

Honorary Fellow
IEED, Management School
Lancaster University, Lancaster, UK

Director,
Love Services Pty Ltd
PO Box 226, Quinns Rocks
Western Australia 6030
Tel: +61 (0)4 3497 5848
Fax:+61 (0)8 9305 7629
[log in to unmask] 
--



-----Original Message-----
From: [log in to unmask]
[mailto:[log in to unmask]] On Behalf Of KEITH RUSSELL
Sent: Wednesday, 6 November 2013 9:21 AM
To: PhD-Design - This list is for discussion of PhD studies and related
research in Design
Subject: Re: The Creativity Collapse. Why Creativity in the Arts and
Sciences is Declining and Why You Should Care

Dear Ken,

I have pasted an excerpt below from the Prof Murphy inaugural lecture ³The
Big Creativity Deficit².

It is interesting to contemplate how much of our individual work falls into
each of these categories and then to speculate how our fellows would view
our work. We might also usefully consider how much time we spend looking
after the ecology of dissemination and how much looking after the ecology of
creation. It would be interesting to run a self-reporting survey based on
these distinctions.

Sorry to NOT be in Melbourne for the talk.

keith


>>>>>>>EXCERPT from Murphy:

"As a field grows, knowledge is stripped of imagination.
Emphasis tacitly falls on dissemination in place of creation. Knowledge
becomes characterized incrementally by ever-larger portions of tepidness,
ineffectuality, and inhibition. In such a context, fewer and fewer great
works are incubated.
The ecology of dissemination is different from the ecology of creation. The
larger the field grows, the larger becomes the gap in numbers between core
and peripheral contributors. Dissemination, interpretation, and
spreading-the-word are crucial to inquiry. Researchers need readers. Yet
there is a point at which dissemination feeds back into the discovery core
and corrodes it.
Intellectual
fields are like super-nova stars. Beyond a certain point, their growth is
the prelude to entropy and eventual extinction. These fields burn their
creative fuel. They die out.² (Murphy, 2012, p. 8 - see link below)

>>>>>>>>>



On 5/11/2013 11:17 am, "Ken Friedman" <[log in to unmask]> wrote:

>Prof. Murphy will follow up on the theme of his professorial inaugural 
>lecture at James Cook University, The Big Creativity Deficit.
>
>Those who are interested will find the inaugural lecture and the 
>accompanying slides in PDF format in the "Teaching Documents" section 
>of my Academia.edu page at URL:
>
>http://swinburne.academia.edu/KenFriedman
>



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