Dear All
If it is of any interest to anyone - just got my print version:
http://www.degruyter.com/view/j/semi.2013.2013.issue-196/sem-2013-0064/sem-2013-0064.xml
Significal Designs: Translating for meanings that truly matter
Soo Meng, Jude Chua1
1Nanyang Technological University
Citation Information: Semiotica. Volume 2013, Issue 196, Pages 353–364, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/sem-2013-0064, August 2013
Publication History:
Published Online:
2013-08-23
Abstract
“Language is ‘made for man’ and not man for language: he ought not to be its slave.” Thus writes Lady Victoria Welby. In this essay, I wish to explore in what sense that might be the case and why it is important that we take charge of the sign systems that would otherwise dictate our thinking. Drawing on Gunther Kress's distinction between the use and the Design of signs, I suggest that Welby's theory of significs and her emphasis on translating significantly gives us reasons to appreciate the need to Design signs that translate into meanings that have ethical import, are useful for engaging society, and are practiced critically. I compare her theory with John Finnis' quest for focal meanings, and argue in conclusion that professional education stands to benefit from adopting their method of clarifying and translating for the significant sense(s) of central terms in educational discourse.
Keywords: Welby; semioethics; Petrilli; design; Gunther Kress; natural law
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National Institute of Education (Singapore) http://www.nie.edu.sg
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