Dear Ken, Chuck,
I would like to comment on Ken's examples:
Did you mean "implementing" or "designing" a corporate identity program?
Since identity is something that is communicated to a certain group of
people and others excluded from it, thinking up or planing a corporate
identity program can be considered as an act of design. In my humble
understanding of the verb to implement, following such a program -
meaning implementing the actions called/outlined by that plan - is not
an act of design.
Regarding acts of design performed as a part of habitual behavior, in
the cases like brewing tea the result is communicated by smell, taste,
sound and vision. That is only if, as chuck has correctly suggested, the
one doing the designing has an intentional stance toward the
circumstances of interest - meaning also a wish to communicate through
the designed work a "message" to those who will interact with it.
I must again state that there is a difference between following actions
outlined in a recipe, and making a variation on a recipe and cooking
something original. that is in same sense that actions of copy and
imitation are different than acts of variation and origination.
With kind regards,
+++
Yoad David Luxembourg
Designing the Intangible,
Design Metaphysics
www.yoad.info
On 4-9-2013 15:30, Ken Friedman wrote:
> In examples of design involving habitual behaviour, we employ learned
> skills to create preferred situations. This may involve simple behaviours
> whether tying a shoelace or brewing a cup of tea, and they may also
> involved complex learned behaviours, such as executing a corporate
> identity program according to the design manual. The reason I wrote to
> Chuck was to note that implementing a corporate identity program involves
> using only what is given, yet it remains a case of design.
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