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PHD-DESIGN  August 2013

PHD-DESIGN August 2013

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Subject:

Re: Perhaps it is the word "Designer" that is the problem

From:

Yoad David Luxembourg <[log in to unmask]>

Reply-To:

PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>

Date:

Fri, 30 Aug 2013 17:30:14 +0200

Content-Type:

text/plain

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text/plain (113 lines)

Dear Kai,

May I remind you that architects carry big responsibility for the safety 
of those who use their designed 'products' or works and therefore need 
to be regulated in the same way that doctors do. While not every one is 
practicing architecture, everyone who is able to hold a pen and write 
(some times even this is not needed) is practicing graphic design is 
some point during their life and in some sort of extent. Malpractice in 
graphic design does not have the same re-precautions as malpractice in 
architecture or medicine. Creating a law of exclusion for graphic 
designers is a type state censorship and is will work against  the right 
freedom of speech. While architecture, graphic design and even medicine 
are changing existing stuations into prefered ones (Simon again), what 
differs between the 3  is that designers work to communicate 
affordability and ethics, Architects also have t o make sure that their 
work does not hurt or kill anyone as well as doctors - who don't need to 
communicate ethics or affordability in their work - the creation of 
remedies and designing of treatments.

Sincerely

+++
Yoad David Luxembourg

Designing the Intangible,
Design Metaphysics

www.yoad.info

On 30-8-2013 13:11, Kai Reinhardt wrote:
> Gunnar,
>
> It's the architects model I have in mind for us. The architecs law 
> covers a certain set of services and dictates a price range for them. 
> There is a fixed minimum and a suggested maximum. The architects 
> chamber observes the adherence of this law. What I've heard from my 
> architects friends is that the competition is carried to fields which 
> are not regulated. This is how architecs bureaus work around the 
> regulation. There is still enough room for a less obvious competition. 
> They've raised a barrier to exclude a lot of people.
>
> I suggest the same thing for german graphic designers. The first step 
> would be to ask the graphic design community where they locate the 
> major problems. (That's why I'm writing) Launching a website is easy, 
> getting attention with the help of design blogs too. I'm hearing a 
> tenor of dissatisfaction everywhere. Ok, maybe germany is a special 
> case but there similiar discussions going on outside of germany 
> (sources can be provided). I'm a bit afraid that some or the most 
> people want this competition; especially the younger ones. The second 
> step would be to sort all the opinions and find the tenor and build up 
> a transformation strategy. After this it would be necessary to write 
> down everything (reiterate it throught the community, maybe find some 
> intelligent people who are willing to join) and carve a petition. If 
> more than 50.000 people sign it the german parliament will discuss the 
> topic. This is the way we do politic in germany. This petition system 
> is the only way for us to influence politics during a government 
> period. This and demonstrations. The industry does their lobbying and 
> the citizens are writing petitions.
>
> "Saul and I talked about how I could get rich doing nothing but the 
> sort of job he had to turn down because of insufficient budget. We had 
> very different roles in the ecosystem. If our prices had been 
> controlled, why would anyone have chosen me instead of Saul Bass? If 
> prices were now controlled, why would anyone choose one of my recent 
> students rather than me?"
>
> There is nothing wrong with financial freedom but the last thing I 
> want to be is financially rich. It just causes other problems. We both 
> know that there are other kinds of profit.
>
> You're not Saul Bass and that's good. You're differentiating yourself 
> from others through your work. It's your worth not your price that 
> makes people work with you. I'm not listing up each factor that 
> counts; you know them already.
>
> My friend Nicolas graduated in the same year like I did. He and two 
> others bought an existing company and made an ad agency out of it. I 
> worked from times to times on a freelance basis for them. The first 
> time he wanted me to sign a hard contract of which I wasn't sure that 
> it was conform with the german law. We discussed it and modified it in 
> a way which gave him the feeling of security and me the feeling that I 
> wasn't damaging my business. He told me that he needed these 
> securities because he perceived the "cake as not big enough" for 
> everyone. I'm convinced that the cake is big enough for everyone if 
> some people would abstain from needless luxury. I'm not questioning 
> that someone with a lot of responsibility deserves more of whatever 
> but I'm asking how much more is reasonable? ( And yes, I'm satisfied 
> with my standard of living. I don't envy him. )
>
> As I told you I'm the last one who regards himself as a socialist or 
> communist but I don't see a reason to draw any bigger satisfaction out 
> of my work in the communication design field than doing good work. 
> (and of course make a living of it.)
>
> Best wishes
> Kai
>
>
>
>
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