Dear Prof. Cristiaan,
I sincerely thank you for your critical opinions which I entirely agree
with you. Based on my own experience, I do not know the situation and
reality in other countries but I do know the reality in China. The
situation is that there are more and more young graduates (they are the
majority and they are really young) who are without genuine working
experience are applying for a job. This is because after they acquired
their bachelor degree, they directly enroll into master programs, and they
usually stay with a same subject. That is the reason many of them are not
satisfied by their employers. Maybe the current situation is reversing.
On the other hand, usually, managers in most of the organizations and
companies in China have lack of aesthetic and tasteful sensibility. These
young designers either passively accept their attitudes or against them.
Without taking any business courses or enough pragmatic experience, these
young designers cannot satisfy managers' expectation. The gap between
business and design is still an issue in China now even though many MBA
students are willing to take a master degree of design or a design course.
Anyway, thank you so much for your resources. I will spend some times on
them and try to dig more useful information. Again, thanks a lot.
On Thu, Aug 22, 2013 at 6:13 PM, Cris De Groot <[log in to unmask]>wrote:
> Hello Waymen,
>
> It appears to be a burgeoning area of interest for young (and
> not-so-young) graduates from Design School, and under the current
> economic climate we might even say a necessary career pathway for many.
> Through numerous conversations with employers of graduate designers, one
> re-curring theme i find is that they are more inclined to employ
> somebody who has attempted an entrepreneurial project, over somebody who
> has not - the notion being that those individuals who have "given it a
> go" are much more conscious of the real 'cost' of time spent on
> projects, and more readily able to appreciate the necessary compromises
> a business faces on a daily basis.
>
> Anyhow, one resource that you may find useful (although it is not the
> product of 'academic' research) is the recent book by Tim Hoover and
> Jessica Karle Hetzel.
> 'Kern and Burn' is a compilation of conversations with some 30
> entrepreneurial designers.
> http://www.kernandburnbook.com/
> My other favourite source of content for sharing with undergraduate
> design students in my business oriented class are the 'Design Matters'
> podcasts by Debbie Millman (available on iTunes).
>
> Both of these resources are interview-based, revealing the personal
> challenges and opportunities that individuals address in their own
> idiosyncratic ways. The general patterns and narrative of challenges for
> micro or small business startup phase is well documented in many
> B-School texts.
>
> regards
>
> CRiS
>
>
>
>
>
> Dr. Cristiaan de Groot
> Senior Lecturer
> Product&Furniture Design
> Dept of Design & Visual Arts
> Unitec NZ
>
> mobile : +64 (0)21 914255
> email : [log in to unmask]
>
>
>
>
>
> >>> waymen yu <[log in to unmask]> 8/23/2013 9:41 AM >>>
> Hello Prof. Gunnar
> Thank so much for your information. Actually, I am looking for
> resources
> about case study of Design Entrepreneurship instead of programs.
> Probably,
> I can dig some information through your resource. Again, thanks a lot.
>
>
> On Wed, Aug 21, 2013 at 9:09 AM, Gunnar Swanson
> <[log in to unmask]>wrote:
>
> > I believe that Steve Heller's MFA program at the School of Visual
> Arts
> > centers on the designer as entrepreneur. I assume the center of
> gravity of
> > his program is closer to graphic design than to industrial design but
> he
> > might be one good place to start.
> >
> >
> > Gunnar
> >
> > Gunnar Swanson
> > East Carolina University
> > graphic design program
> >
> > http://www.ecu.edu/cs-cfac/soad/graphic/index.cfm
> > [log in to unmask]
> >
> > Gunnar Swanson Design Office
> > 1901 East 6th Street
> > Greenville NC 27858
> > USA
> >
> > http://www.gunnarswanson.com
> > [log in to unmask]
> > +1 252 258-7006
> >
> >
> >
> >
> >
> > On Aug 21, 2013, at 12:45 AM, Waymen Yu <[log in to unmask]>
> wrote:
> >
> > > Hello Design Professors and Scholars,
> > > I am an international student, Waymen Yu in a graduate program in
> the
> > Industrial School of Design at Carleton University in Canada now.
> Before I
> > start my thesis study and make it to be more specific, I want to
> inquire
> > some advice and suggestions from you. Personally, I have a strong
> intrigue
> > on entrepreneurship for designers. One of the reasons is because I
> had
> > tried to step up a small business before I enroll into my current
> program.
> > Unfortunately, it was very successful. Another one is getting an
> > inspiration from a book, Design Direct * how to start your own micro
> brand,
> > written by Roger Ball and Heidi Overhill, and it is also a suggestion
> from
> > my supervisor.
> > >
> > > The concept from this book is quite general, a course which teach
> > students how to set up their own micro brand. At the same time, I
> believe
> > this is also a new area for design research study or maybe not. I am
> not
> > sure. That is why I wrote this email for inquiry. In fact, I want to
> > inquire for three things. First, can this be a case of thesis study?
> If it
> > is not, what is your advice? Second, I want to inquire is there any
> > professor is studying in this area, Micro Business for Designers,
> Design
> > Small Business, or Micro Entrepreneurship for Designers? Who are they
> and
> > their contacts (either in China or Canada)? Third, due to the lack
> of
> > theoretical study, I am baffled by how to make a proper topic for my
> > thesis. My question is I am not sure should I based on the method in
> the
> > book of Design Direct then to set up a similar method for designers
> who
> > want to start their enterprises in China as my thesis topic or should
> I
> > narrow to a specific step in the method in this book as a thesis
> topic
> > study like what kind of platform will be an appropriated place for
> > designers to sell their products.
> > >
> > > I sincerely want to hear your suggestions and opinions. Thanks for
> your
> > attention to read my email and inquiries.
> > >
> > >
> > > -----------------------------------------------------------------
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>
>
>
> --
>
> Grace and Peace to you
>
> *Waymen Yu*
>
> Email: [log in to unmask]
>
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Grace and Peace to you
*Waymen Yu*
Email: [log in to unmask]
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