At Lab Tests Online UK we recently disagreed issue with something the Daily Mail had written. We wrote to them with our version and published a rebuttal on our own site.
I'd recommend the same: give them the chance to get it right.
Best wishes
Jonathan
On 30 Aug 2013, at 08:57, Anne Dawnay wrote:
> NICE are fully aware of the disinformation but then what can you do
> about the Daily Mail? NICE media relations have been doing their utmost
> to prevent such hysterical and inaccurate coverage and clinicians have
> been talking to the media but there do seem to be sections of the press
> that can't wait to pounce on the NHS. Compared with some Daily Mail
> coverage of NICE guidelines I'm told they were relatively restrained!
>
>
> best wishes
> Anne
> Dr Anne Dawnay PhD FRCPath
> Clinical Lead for Clinical Biochemistry
> 020 344 72954
>
> -----Original Message-----
> From: David Bullock [mailto:[log in to unmask]]
> Sent: 29 August 2013 21:42
> To: Dawnay,Anne; [log in to unmask]
> Subject: RE: NICE AKI
>
> Anne:
>
>
>
> There was an item on AKI in BBC News last night, apparently from Derby
> City Hospital and introduced by some standard 'automated laboratory
> analyser footage'
>
>
>
> However, please also see yesterday's Daily Mail front page - they really
> surpassed themselves with "Thousands die of thirst in the NHS", followed
> in the text by "use of a simple urine test to assess serum creatine
> [sic]", or essentially similar wordings . . .
>
>
> In the interests of reliable UK patient care and to put an end to their
> persistent peddling of disinformation regarding "simple blood tests"
> etc, perhaps someone needs to take them aside and give them a
> (scientifically-justified) substantive k**k in the b******s?
>
> Yours in frustration - I haven't checked NHS Choices on this, but
> prevention is better than repeated rebuttals (which their readers won't
> ever see)
>
> David
>
> ________________________________
> From: Clinical biochemistry discussion list
> [[log in to unmask]] on behalf of Anne Dawnay
> [[log in to unmask]]
> Sent: 29 August 2013 20:51
> To: [log in to unmask]
> Subject: NICE AKI
>
>
>
> http://guidance.nice.org.uk/CG169
>
> NICE CG169 on Acute kidney injury: Prevention, detection and management
> of acute kidney injury up to the point of renal replacement therapy was
> published yesterday. Items of interest to many labs (e-alerts,
> creatinine-related issues) were not in scope and therefore not subjects
> for review, but they are discussed in the recommendations and link to
> evidence section of chapter 7 on the detection of AKI in the full
> guideline.
>
> best wishes
> Anne
> Dr Anne Dawnay PhD FRCPath
> Clinical Lead for Clinical Biochemistry
> 020 344 72954
>
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