Dear colleagues,
I am looking for studies (even if they have a limited scope) that
might directly or incidentally indicate a relation between the age of
a business and the use/integration of design and/or design management.
I guess you will admit that I am excluding from that either long
living brands (e.g. in furniture) that have obviously been using
designers from the start. Or, vice versa, those that are from the
very start, using design or are set up with designers.
What I have in mind is more SMEs that would are somehow less than 20
years old.
Needless to say, I do not limit the notion of design to product design.
Any help is most welcome.
Thanks in advance,
Jean
Jean Schneider
Chargé de projet APCI / Project manager APCI
[log in to unmask] +33(0)661 350 357
www.apci.asso.fr
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