On Apr 20, 2013, at 12:38 AM, Ken Friedman <[log in to unmask]> wrote:
> This is the question of the degree to which a thesis should explain the details of a scenario used to confer a great sense of reality on the laboratory setting. Even though the brand names and identities are not the central issue, they are part of the process. My sense in a case such as this is that one should report the brand names as part of the scenario used to establish context and tone.
Yes. It seems like a full, honest, and complete description would be the default setting.
> I don’t see disclosing the brand names used in the experimental setting as advertising for the brands or the companies that own them.
The world's landscape is full of trademarks. Pretending otherwise isn't rising above crass commercialism. It is silly denial of reality.
> I cannot say with certainty that one is legally permitted to use a brand name in the thesis.
The holders of trademarks have distorted the law and their "rights" in the US and the situation is worse in some other countries but even so, I can't think how it would not be legal unless you somehow falsely implied a business relationship or illegally disparaged the brand.
Gunnar
Gunnar Swanson
East Carolina University
graphic design program
http://www.ecu.edu/cs-cfac/soad/graphic/index.cfm
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Gunnar Swanson Design Office
1901 East 6th Street
Greenville NC 27858
USA
http://www.gunnarswanson.com
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