Dear list,
I've been working on in-lab experiments on design activities which are
piloted by fictive breifs.
I found it important to include in the breif a client represented by a
popular brand names like Nike, Nesspresso... so that the designers could
associate themselves to a set of values, invested markets and brand
identity. However now that I am explaining my document and writting about
my experiments, I wonder if I should name the brands in the document.
I do not whish to advertise them nor name them without their permission and
I feel that my research work should not be tainted by any brand.
Any input on this issue?
--
*Vincent RIEUF*
Doctorant Design&Réalité-Virtuelle
*Laboratoire de Conception de Produit et Innovation *
*Arts et Métiers ParisTech*
tel: *0682398241*
**
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