Hi Keith,
I think we agree, but I would put it differently.
We invent new ways of doing things. Sometimes we repeat our ways of doing things. After repeating them for a few times we articulate this way of doing things as a rule which can be applied more widely. But then we discover that the breadth of the application of the rule is limited. Also, we like to break rules or flout them, and make new rules. We also find that some rules are worth keeping, at least for a while, because they seem to work in the context we apply them. But all rules are subject to change.
The accumulated good rules that seem to work get put into Style Guides.
David
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