Hi, David,
Just to keep things clear, at no point have I written about "final outcomes." I don't believe in "final outcomes" either. I used two specific terms: "preferred outcomes," borrowing from Herbert Simon, and "desired outcomes," the term that Victor used.
No one in this thread has argued for "final outcomes." We have been criticizing those people who design products that lead to obesity, diabetes, and adverse health consequences. If you have not yet read the New York Times article, please do. My comments have very specifically been rooted in an analysis of the problematic and malevolent uses of design and design research in the multi-billion-dollar food industry.
If I may, though, I will use the term "final outcome" with respect to those many persons who suffer from health problems that arise as a result of designing and selling bad food products. For some of these -- consumers? diners? victims? -- the outcomes are very final indeed.
With that exception, occasioned by your introduction of a new term to this thread, I have not used the term "final outcomes" at all.
Yours,
Ken
On Mon, 25 Feb 2013 19:14:16 +1100, David Sless <[log in to unmask]> wrote:
>Dear Victor, Terry and Ken,
>
>I do not share your belief in 'final outcomes' either practically or theoretically.
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