Again, I don't know if this is specifically a design maxim but it's important enough that I make my students repeat it after me:
"Its always better to look stupid than to be stupid."
Gunnar
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Gunnar Swanson
East Carolina University
graphic design program
http://www.ecu.edu/cs-cfac/soad/graphic/index.cfm
Gunnar Swanson Design Office
1901 East 6th Street
Greenville NC 27858
USA
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+1 252 258 7006
http://www.gunnarswanson.com
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