*Design – on the way to a discipline*
The book explores the question about the defining developments in design
in the 20^th and the future developments design will be influenced by in
the 21th century.
Based on the considerations in the early 20^th century to discuss design
as “applied art”, centered on a simple translation error, it was in
particular the ideas of the Bauhaus and the Ulm School of Design, who
have determined the discourse about design both practically and
theoretically.
From the beginnings of modern formgiving on to the expression of a
modern specification (in the 1950s/60s) the concept of design is of
particular importance. The still virulent misunderstandings whether
design has to do with art or aesthetics will be answered to the effect
that design operates with key aesthetic categories. Postmodernism since
the 1980s has specifically shown that linguistic and semantic issues
determine architecture as well as design.
Two major topics are discussed in detail:
- The interaction of technology and design. Today, designers are not
inventors but interpretants of technological principles and solutions.
- Until now the interactions with the economy in design were largely
ignored.
These two major topics are presented in detail. Today, in the sense of
Gernot Böhme, the issue is not longer the needs of the people, but their
desires.
In the center of contemporary design theory, design science and design
research, the question of interest is how design can be emerged as a
discipline. Only when it is sufficiently answered, it is possible to
position design as a serious role in the context of culture.
For the 21st Century it is particularly essential to position design in
the context of other sciences. A special importance is given to the use
of the products, which changes massively in the era of widespread
digitalization. Design that wants be taken seriously in the future, must
not retreat to objects of life-style or a supposed art-design. It must
approach an active role in the context of science and technology.
(at the moment, the book is available only in german by Dr. Kovac
Hamburg, 288 pages,
ISBN 978-3-8300-6713-9, www.verlagdrkovac.de/3-8300-6713-5.htm)
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