Dear members,
Replicating and/or scaling up an approach is an emerging design opportunity and a design challenge. For the last over two and half years, we are implementing here in India one of the unique design intervention scheme, the Design Clinic Scheme for MSMEs, for the country's large micro, small and medium scale enterprises (MSMEs). (www.designclinicsmsme.org)
Design clinic approach of design intervention brings design to the door steps of the needy industries where a solution to the existing problem is diagnosed and remedial steps suggested by a multi-disciplinary team of design experts. The scheme aims to replicate this approach that is tested and found to be appropriate to the MSMEs.
With the total budget outlay of about 14 million US$, this ambitious scheme financially supported by the Government of India aims to reach out to 200 MSME clusters through organising design sensitization seminars, design awareness workshops and design projects. Till this date we have completed 200 design sensitisation seminars, 85 design awareness programmes (workshops) and have received over 200 design project proposals (both professional as well as student projects). The scheme has been able to create the much needed platform for constant and continuous interaction among the MSME units and the designers at local level. Over 1000 designers/ design firms/ student designers / design institutes and over 200 industry associations and 700 MSME units have empaneled with the scheme. (reports of the outcomes can be viewed at http://www.designclinicsmsme.org/empanelment-media-reports/reports )
Over these years we have developed series of guidelines, formats, criteria for implementation of all the three components of the scheme as well as to achieve and maintain quality of delivery of each of the three components, and we are constantly refining and improving the same based on our experiences and feedbacks received. We have also explored variety of different approaches to reach out to these industries and to convince them of the need and benefits of design.
Assessment of the project proposals received from such large variety of industry sectors and from the designers with varied experiences is one of the important challenge being attended at this stage.
I am approaching the members of the group for their reference of similar experiences that can be shared to us for the benefit of further improvement of the scheme.
(Implementing the Scheme - a Design Opportunity; September 25, 2011; http://designclinicsindia.blogspot.in )
Thanking you.
Shashank Mehta
Project Head, Design Clinic Scheme for MSMEs
Senior Faculty, Industrial Design
National Institute of Design
Ahmedabad, India
www.shashankmehta.com
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