Read, Learn, Discover: Creating and communicating the library brand
A new one day interactive session offered by CILIP in association with the Open University Business School.
This event will
• Ask what defines a brand
• Introduce some of the basic concepts underlying brand theory i.e. why is branding important?
• Consider how we can define the library as a brand
• Explore the attributes of a strong and successful library brand
The Mitchell Library
18th October 2012
10am – 4pm
Cost £50 CILIP members; £75 institutional members; £100 non-members
Find out more and book a place online http://www.slainte.org.uk/events/EvntShow.cfm?uEventID=3000
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