Ricardo and colleagues,
Looking at the ten slides about Apple and their revelation was about as surprising as an American teenager learning that Santa Claus does not exist.
Are there still people among us who actually believe that design – as manifested in companies like Apple – is the miracle cure all? If it was Braun, as well as many other companies which practiced so-called good design, would still be a powerhouse in the design and production of everyday things.
Jacques Giard PhD
Professor of Design
The Design School
480.965.1373
http://jrgiard.macmate.me/jrgiard/Welcome.html
Go Green! Please do not print this e-mail unless it is completely necessary.
On 8/30/12 6:45 PM, "Ricardo Sosa" <[log in to unmask]<mailto:[log in to unmask]>> wrote:
I know this may upset a few, naturally it is meant as a provocation and hopefully may spark some thinking:
10 reasons why Apple is bad for design
http://www.slideshare.net/rsm/10-reasons-why-apple-is-bad-for-design
Rgds,
Ricardo Sosa, PhD
Assistant Professor
Singapore University of Technology and Design
20 Dover Drive
Singapore 138682
http://www.sutd.edu.sg/faculty/ricardo
http://sutd.academia.edu/Sosa
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