Hi Paulo,
Great to hear about your research.
Please can you say more, and describe some of the causal issues and how they
are addressed. I enjoyed the images on your pinboard - nice collection.
I'm struggling with seeing this material as a matter of building causal
theory. I've been assuming the work of Massironi and those working in
Gestalt and similar areas is about association rather than causality. That
is, asking why do people associate *this* (a part of a visual) with *that*
(an item, event, or concept) or at the simple level for example asking why
people associate dots arranged in this particular way with the concept of
(say) a star or triangle or whatever.
A more practical example from your pinboard, (and it’s a non-trivial
question) Why do people associate two fingers on either side of an inflamed
spot with the idea of the person squeezing it? Again the core issue seems
to me to be about association between image and event/idea. The primary
*causal* question seems to be about how the process of association occurs?
May be I'm missing something! Please say more. I'd love to understand your
thinking better.
Best wishes,
Terry
-----Original Message-----
From: PhD-Design - This list is for discussion of PhD studies and related
research in Design [mailto:[log in to unmask]] On Behalf Of arch.
Paola Trapani
Sent: Friday, 8 June 2012 8:37 PM
To: Dr Terence Love
Subject: Re: Causal theory: responses to the new and unknown by designers
and users
Hi Terence,
I'm researching about *perceived causality* (or* phenomenological
causality*) and which are the main variables that stimulate the perception
of causal relations in visual situations, even though there is no physical
event of cause and effect.
Just to give you an example of visual situation where perceived causality
occurs, you can have a look at this pinboard of mine
http://pinterest.com/trapparchi/perceived-causality/
The psychology of perception has studied this subject in depth, especially
Manfredo Massironi, but unfortunately it seems to me that these studies have
remained unknown to designers.
Best regards
Paola Trapani
Paola Trapani
Adjunct Professor of Visual and Multimodal Communication Università Statale
di Milano
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