My, we have some cynical attitudes to marketing on this list. Which isn't surprising, but I think would pain most of the marketing people I know. Many of them might wince and note, "No, that's PR."
...and of course the public relations people would wince and say, "No, that's the sort of *really bad* PR work that gives the rest of us a bad name."
Personally, I think this is either a continuum, or an irregular structure in the Sir Humphrey sense: I'm in public service media, you're a communicator, he's in marketing, they're in public relations.
J.
On 12 Mar 2012, at 02:38, Emma Donnelly wrote:
> "What is the difference between outreach and marketing?"
--
Jonathan Sanderson
Director, StoryCog Ltd.
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