Hello,
I am currently involved in a project that necessitates the understanding of the market success of Apple under Jobs, so I am unusually interested in the conversations running on and off in January, beginning with Keith's request on case study on Apple.
Besides reading what has been said on the list, I have googled 'Apple Success' and found no shortage of opinions explaining why and, it seems to me nobody really knows for sure why. Is the conclusion fair?
Also, I have found an article 'In China, Human Costs are Built into an iPad' in the series 'The iEconomy' examining 'challenges posed by increasingly globalized high-tech industries'.
http://www.nytimes.com/2012/01/26/business/ieconomy-apples-ipad-and-the-human-costs-for-workers-in-china.html?pagewanted=all
Perhaps a part of the success of Apple, (as Stephanie has written), has as much to do with poor (business) practice as 'design thinking', 'vision', 'design', 'usability', etc, etc,. If it is so, is this a design (research) issue?
Best Regards,
Rosan
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