Hi Terry
For me, your comment is misleading, or I am misreading, what you say.
My experience of Art and Design 'culture' as student, practitioner, lecturer respectively over twenty five years or so, is that design (process and product) is not 'singular' in this culture. Neither is this the case when I have crossed over into other 'disciplines', be it Banking or Town Planning. Outcomes are also 'weighed' as well as 'measured'. I generally find this to be the case with 'Art' and 'Design' disciplines in 'Art and Design'.
This remains evident today in the assessment of student work, when one has the opportunity to see a full scope of possible approaches, exploration and experimentation that students undertake to determine outcome/s at given moments in time.
It is plural in the sense that project are negotiated and defined, alternative strategies considered, then communicated to encourage feedback through the exhibition of work or as a professional service. This informs what happens next and is how I understand what you call a 'feedback loop'.
Regards, Robert.
Dr Robert Harland | Lecturer | Learning & Teaching Coordinator for School of the Arts | School of the Arts, English and Drama | Loughborough University
On 11 Feb 2012, at 08:40, Terence Love wrote:
The core problem is that designers accultured in the Art and Design mold expect to see a design (singular and with a single defined outcome measured against a single tight design brief) as the result of design activity.
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