Dear List,
The enclosed posting was blocked for one of our members "Because it may
contain unacceptable language, or inappropriate material."
I have edited the only word I think might constitute "unacceptable
language" but hey, I didn't say that word, I was quoting Steve Jobs.
Such is our fate in the age of Globish communication.
keith
>>>>>>>>>>>>>>>>>>
Dear Kristina,
There is no mention of prototypes being given to children in the
Biography (unless I missed those pages?). Which indicates, for me, the
general lack of a larger critical perspective in the book. Isaacson
seems to have given up on getting Jobs to look at larger issues. He
tries, in the early parts of the book, to draw Jobs into mythological
dimensions, but Jobs just uses his magic stare and Isaacson allows
himself to be stared at.
Jobs's often repeated claim that he did no consumer testing and that
consumers need to be taught what they need seems to match up with a lot
of infuriating aspects of Apple products. I often reflect on the Apple
"bozos" who designed this Apple "sh--" (to quote Steve on other people's
products). Yes, I do the same for Windows machines and my Android
devices. And, I own more Apple IT products, at the moment, than
non-Apple ones (7 Apples and 5 non-Apples - I teach IT stuff on
Apples).
Where can I find the information about children using Apple
prototypes?
Cheers
keith
>>> Kristina Borjesson <[log in to unmask]> 01/10/12 10:03 AM >>>
I have also read the Steve Jobs biography recently. I was struck by
about the same details as you. But my reaction and reflection was quite
different: knowing that many of Apple's prototypes were put in the hands
of children, it becomes very obvious that Apple' success partly is due
to the company bringing back technology to the service of humans rather
than the opposite.
Best regards
Kristina Borjesson
Sent from my BlackBerry* wireless device
>>> Kristina Borjesson <[log in to unmask]> 01/10/12 10:03 AM >>>
I have also read the Steve Jobs biography recently. I was struck by
about the same details as you. But my reaction and reflection was quite
different: knowing that many of Apple's prototypes were put in the hands
of children, it becomes very obvious that Apple' success partly is due
to the company bringing back technology to the service of humans rather
than the opposite.
Best regards
Kristina Borjesson
Sent from my BlackBerry* wireless device
-----Original Message-----
From: Keith Russell <[log in to unmask]>
Sender: PhD-Design - This list is for discussion of PhD studies
and related research in Design <[log in to unmask]>
Date: Mon, 9 Jan 2012 13:01:27
To: <[log in to unmask]>
Reply-To: PhD-Design - This list is for discussion of PhD studies
and related research in Design <[log in to unmask]>
Subject: Apple Case Studies?
Reading the Steve Jobs biography, over the holidays, I was struck by
the basic nature of the design insights that one might glean. It seems
to me that one could learn much more in an average first year design
course. Of course there could be a huge amount of secret material that
one would need to attend the Apple University to find out about.
Which brings me to my main point. Joel Podolny, former Dean of the Yale
School of Management, has put together a series of case studies
"analyzing important decisions the company made" (p. 461, Steve Jobs, by
Walter Isaacson). I presume one has to be employed by Apple to get
access to this collection.
There are lots of web links to comments about this material and there
are a few stories, most of which get into the biography.
Does any one know of a substantial collection that is publicly
available?
cheers
keith russell
Newcastle OZ
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