I have also read the Steve Jobs biography recently. I was struck by about the same details as you. But my reaction and reflection was quite different: knowing that many of Apple's prototypes were put in the hands of children, it becomes very obvious that Apple' success partly is due to the company bringing back technology to the service of humans rather than the opposite.
Best regards
Kristina Borjesson
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-----Original Message-----
From: Keith Russell <[log in to unmask]>
Sender: PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>
Date: Mon, 9 Jan 2012 13:01:27
To: <[log in to unmask]>
Reply-To: PhD-Design - This list is for discussion of PhD studies and related research in Design <[log in to unmask]>
Subject: Apple Case Studies?
Reading the Steve Jobs biography, over the holidays, I was struck by the basic nature of the design insights that one might glean. It seems to me that one could learn much more in an average first year design course. Of course there could be a huge amount of secret material that one would need to attend the Apple University to find out about.
Which brings me to my main point. Joel Podolny, former Dean of the Yale School of Management, has put together a series of case studies "analyzing important decisions the company made" (p. 461, Steve Jobs, by Walter Isaacson). I presume one has to be employed by Apple to get access to this collection.
There are lots of web links to comments about this material and there are a few stories, most of which get into the biography.
Does any one know of a substantial collection that is publicly available?
cheers
keith russell
Newcastle OZ
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