Dear Prof Norman,
I am a little confused.
You write that "Culture is the shared understanding among a group of people about what is appropriate and inappropriate behavior, activities, and displays."
The statement that "design supports activities rather than people" then appears as a claim that one element of culture, according to your definition (activities), should be the key driver of design.
But how should we then understand you claim "Does culture matter for product design? Not really: activities matter."?
/Lars
Somehow a statement by Bruce Mau comes to mind: "The world has not embraced secular democracy, but it has embraced traffic." (From Massive Change)
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LARS ALBINSSON
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