Ken,
The Planck quote is well known but the last bit - growing up to be
familiar with - is often left out. [see below}
But this is very important in design. People did not buy jug kettles
until they had become familiar with them through seeing them in use and
now everyone uses them etc etc. Ideas, also, catch on when they are
seen to be of use or just the fashion. (Seen in the sense of 'Oh. Yes,
now I see that')
All of which could lead on to memetics - ideas being something that can
be 'caught'.
Incidentally, in the interests of pedantry, you spelt his name without
an 'n' and the citation you give must be wrong because he died in 1947
AND he wrote in German. Planck 1949 is the translation.
A better citation is:
Max Planck, "Scientific Autobiography and Other Papers", trans. F
Gaynor, New York 1949, pp. 33-34.
The quote became well known (familiar?) through its appearance in
Kuhn's Scientific Revolutions p.151.
Keep smilin'
John Z L
Date: Sat, 22 Oct 2011 15:32:08 +1100
From: Ken Friedman <[log in to unmask]>
Subject: Models
>The great physicist Max Plack put it well, “A new scientific truth
does not triumph by convincing its opponents and making them see the
light, but rather because its opponents eventually die, and a new
generation grows up that is familiar with it”(Planck 1968 [1949]:
33-34). Nothing seems to suggest that designers or researchers in the
design fields are any more likely to adopt models that work than
physicians or physicists are.<
|