Hello Don --
Fair -- if rather harsh! -- call. We actually are in the process of changing
our website.
In the meantime, please send us your best job applicants and students. They
won't regret it.
All best, Simon.
On Thu, Oct 27, 2011 at 7:28 AM, Don Norman <[log in to unmask]> wrote:
> Simon Sadler sent out a job announcement for UC Davis (California).
> I've been advising another UC campus on design, but i didn't realize
> Davis had a design department so i thought i would check out their web
> page.
>
> http://design.ucdavis.edu/index.html
>
> Font Size: Font size. Font size. (Gee, you mean soe one is supposed
> to read the words? Nah.)
>
> Wow: believe it or not Davis teaches communication design, but you
> would never guess it from their website.
>
> why do graphics and communication designers love tiny, tiny type?
> Especially communication designers, who one would have thought would
> like their stuff to communicate. I have never seen such small type on
> a website for the main message.
>
> There is one good side. Most graphical designers love to use gray
> letters on a gray background, with small font. At least here we have
> black on white. (Oh, another good side: maybe this can be my next
> column for core77.)
>
> Moral: Never send anyone to study at UC Davis. That design department
> doesn't get it.
>
> Don
>
> Don Norman
> Nielsen Norman Group
> KAIST (Daejeon, S. Korea), IDEO Fellow
> (UC San Diego, emeritus)
> [log in to unmask] www.jnd.org http://www.core77.com/blog/columns/
> Latest book: "Living with Complexity"
>
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