Dear Rosan
I think his "Model Bias in Social Action" is an interesting read. It was published in an economic journal but I forgot which one. Could probably be googled.
Your notion of projection sounds like the hypothesizing act in abduction. Susan Petrilli and colleagues in semiotics have written about this, calling it a logic of the gift, as opposed to the logic of identity (deduction). Peirce is another important person to look at. But I'm not an expert in semiotics; just one of my pet interests, so that's all I can recommend.
Best
Jude
From: [log in to unmask] [mailto:[log in to unmask]]
Sent: Wednesday, 10 August, 2011 6:13 PM
To: [log in to unmask]
Cc: CHUA Soo Meng Jude (PLS)
Subject: Projection before Analysis (reply to Jude)
Hey Jude,
sorry for the late reply. my original post was misinterpreted, railroaded and ran a course that I could not easily find a way back in. (this is not a complaint but a justification for my delayed reply to your serious questions).
thanks for the reference to James March. I am embarrassed to say that I don't know his work. would you like to elaborate more?
in relation to your question: i would like to clarify that the idea of 'projection before analysis' is framed within Jonas generic model of design 'Analysis, Projection, Synthesis'. He sees them as three domains of knowing in design. And for each domain of knowing, there are (adopting/adjusting Kolb's theory of learning) four steps: observing, reflecting, planning and acting.
see, that's why i resist eqating 'projection before analysis' to 'act first, do research later'. Projection, as i noted yesterday, is a form of thinking and its results highly fallible knowledge. projection requires much observing and reflecting (a point that Frederick van Amstel touched a point recently and many a practising designer would agree). i disagree associating design to 'acting' and research to 'thinking'. too simplistic and too dualistic, i find.
finally, in Jonas' model, analysis refers to understanding the context of design, projection refers to conceptualizing possible design proposal (a word/concept that Krippendorf recommends). i will stop here and welcome your further feedbacks.
best regards,
Rosan
National Institute of Education (Singapore) http://www.nie.edu.sg
DISCLAIMER : The information contained in this email, including any attachments, may contain confidential information.
This email is intended only for the use of the addressee(s) listed above. Unauthorised sight, dissemination or any other
use of the information contained in this email is strictly prohibited. If you have received this email by fault, please
notify the sender and delete it immediately.
|