Apropos arguing that "design thinking" is over, maybe even dead, Kenneth Grange, in a recent Blueprint interview, says [quote]:
Marriages – like that of Ive and Jobs –
are less common now than they were in
the Seventies and Eighties, because ‘the
great financial forces of darkness have
taken over. Braun, Pirelli, Olivetti,
Hermann Miller, they all had powerful
design identities. But now if shares drop,
firms will bring in someone like Lady Gaga
[to boost the brand’s image, rather than rely
on real design thinking]. That’s straight
forward heavy duty commerce, the share
price drives everything.’
http://www.hitchmylius.co.uk/v634456567037670000/file/1001169/Kenneth_Grange_Blueprint_August_2011.pdf
|