Dear Ken,
Entwistle is applying Callon's ideas to the research of fashion as a cultural economic phenomenon. I would argue that the contribution that design makes to products and services within the firm may be similarly approached. I don't believe that domains of market, design and firm are as easily separated as you suggest.
But I suspect we may never agree on this!
Best,
Amanda
On 25/07/11 11:02 PM, "Ken Friedman" <[log in to unmask]> wrote:
Dear Amanda,
Thanks for this reply. To clarify this in response to Jurgen's
initial query, the problem is not a market-level analysis of the design
industry. It is the micro-level analysis of the contribution that design
makes to products and services within the firm.
Terry's post on the problems that this raises is correct. I'll
respond to his note soon.
But Joanne Entwistle's book is not applicable to Jurgen's query.
She is analyzing the fashion industry at a fairly high level. Isolating
the specific contribution that design makes to goods and services is
another issue entirely.
Both forms of analysis require empirical research, but empirical
research into one domain will not answer questions in the other domain.
Yours,
Ken
Professor Ken Friedman, PhD, DSc (hc), FDRS | University Distinguished
Professor | Dean, Faculty of Design | Swinburne University of Technology
| Melbourne, Australia
--
Amanda Bill wrote:
-snip-
Because 'Design' is used to mean different things in different worlds
of practice, I would suggest a faceted approach that would disentangle,
through empirical research, the networks within which product designers
do their work.
This research is beginning to be carried out in the area of fashion
design, e.g. Entwistle, Joanne (2009) The aesthetic economy of fashion:
markets and value in clothing and modelling. Oxford ; New York : Berg.
-snip-
|