Hi Derek,
thank you.
Since have a build design theory and knowledge based on social science discourse and design discourse over the past years, I am pretty much familiar with the value idea explaining it to the reader, ... I also knowing what tremendous knowledge I did gain and I have access now in doing so.
I can expand on that, for that reason I already suggested to this company of financing a more comprehensive study to have a better grasp regarding the value of design in their current value chain.
But I also sensed what some responsible are looking for, especially coming from the business and marketing side. They didn't say it loud yet, but the expectation is some clear measurables, and since the company is located in the telecommunication arena they are looking at something like measuring kpi's for instance 'new account sign-ups, brochure downloads, Article views etc, they can put into numbers and compare the development over time.
And thanks for the hint regarding the decisionmaking literature....I will look again into it...
and thanks for your statements regarding design thinking... Peter Sloterdijk coined the term in-folding in a periode (90ties) where european societies had been infected by aesthetic habits,...
in that sense we might see nothing else that design is infolding and the design thinking fashion is nothing else then a fugacity...
Jurgen Faust
Prof. Media Design
VP for Academic Affairs and Research
Dean Faculty Media and Communication
MHMK Munich
MHMK.de
[log in to unmask]
|