Aha! You're right, its not that simple!
I think that's the whole point about economic analyses like Bagwell's (though I admit I haven't read that one). They seem to maintain their 'claims to truth' by treating all the problematic bits as externalities - they 'decontextualize, dissociate, detach and disentangle'. This process is necessary to make anything into a marketable commodity. Which is what Jurgen seemed to be asking for.
If it were up to me to design research about the impact of design in product development, I'd prefer something like Jennifer Mason's 'Facet' approach, just posted on
http://www.socialsciences.manchester.ac.uk/realities/resources/presentations/
Sadly, the approach depends on who's funding the research.
Amanda
On 21/07/11 12:24 PM, "[log in to unmask]" <[log in to unmask]> wrote:
On 21/07/2011, at 7:13 AM, Bill, Amanda wrote:
> Just substitute 'product design' for 'advertising' ....
Ah if only it were that simple!
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