Call for proposals:
http://www.designbusinessconference.com/can-i-participate/
Our mission for 2011:
Over the past decade, several conferences and interactive workshops have focused on managing as designing, on design management, and on changing the decision paradigm within the management field. Design theory is taught to management students at several design schools, including the Stanford D-School, the Illinois Institute of Technology Institute of Design, and the Swinburne University of Technology Faculty of Design, and Aalto University Design factory. Several business schools also teach design theory, including the Weatherhead School of Management at Case Western, Harvard Business School, and Rotman School of Management at University of Toronto. Other schools such as Imperial College and the Royal College of Art are collaborating on a new scale to fulfill the premise of enhancing management through design and while encouraging designers to think and conduct research on a new level.
“Business people will have to become more ‘masters of heuristics’ than ‘managers of algorithms’,” says Prof. Roger Martin, Dean of Toronto’s Rotman School. The goal is to develop the next generation of business innovators and designer entrepreneurs who can act as agents of change in the organizations they join and the new ventures they establish.
In Martin’s view, the concept of design thinking can potentially address many of the criticisms currently being leveled at MBA programs. This goes hand in hand with the ideas of Nobel Laureate Herbert Simon, who called for a rigorous body of knowledge about the design process as a means of dealing with management problems. For many, design is the next competitive advantage.
In 2010, sixty scholars and design practitioners from around the world focused on design for social business. In three days of intense discussions and workshops, we concluded that we must focus on two main perspectives: designing business models for social business and designing products and services for social business.
www.designforsocialbusinessconference.org
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