I would like to see comparative research of the results of projects
following the design thinking process and projects following other processes
from the perspective of ROI and other measures of success. Designers tend to
use isolated case studies rather than quantitative comparisons of many
projects.It may be possible that there is a lower return on investment on
average by following the design thinking process as outlined by IDEO.
Another potential weakness of the design thinking process is that it doesn't
seem to take into account that some people are more creative than others as
a result of their inherited capacity to be creative. I am not sure that a
group of uncreative people can be creative if they follow the design
thinking process.
Beyond these qualifications I think that it is a process that has been
followed by many professionals over the last one or two decades before it
was called design thinking and it is a good process.
*Rob Curedale*
*.....................................................................*
*email: [log in to unmask]
url: www.curedale.com
address: PO Box 1153 Topanga CA 90290 USA
cell: 616.405.8074
skype: rob.curedale
profile: http://tiny.cc/92p9t*
*twitter: @designresearch*
*.....................................................................*
On Tue, May 10, 2011 at 11:18 AM, CHUA Soo Meng Jude (PLS) <
[log in to unmask]> wrote:
> Dear Friends
>
> I am writing something critical about IDEO's understanding of what "design
> thinking" is, and wanted to ask if you might have written anything in that
> respect, I'd be very interested to read it.
>
> I have colleagues who are great fans of IDEO, as am I, but I am worried
> that it's notion of design thinking converges too quickly and seems to
> narrow designerly thinking's potential for emerging new ideas and paradigms,
> given its concern with user needs and human centeredness--both ideas seem to
> presuppose a fixed notion somewhat of what it means to be human, and so
> directs us to these; whereas Simon for instance speaks of designs' potential
> for emerging new preferences, and perhaps new ways of being human.
>
>
>
> Many thanks
> Jude
> National Institute of Education (Singapore) http://www.nie.edu.sg
>
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