hello, alan.
do you know the work of hugh dubberly?
take a look at http://www.dubberly.com/articles – specially this paper
here<http://www.dubberly.com/wp-content/uploads/2008/06/ddo_designprocess.pdf>
.
if you didn't know his work yet, I hope it will be useful and you enjoy it.
best regards,
arthur.
On Tue, Nov 9, 2010 at 12:35 AM, Alan Overton <[log in to unmask]> wrote:
> I am a first year doctoral student in marketing/product development and am
> looking for recent design methodology models. It has been my experience
> that marketers often treat design as a "black box" that accepts product
> requirements and should produce optimal designs. I hope to create an
> integrated model that no only illuminates the dynamic, iterative nature of
> the design process, but also suggests areas where marketing knowledge could
> provide design insight.
>
> I am researching work by Cross, Lawson, Hatchuel and Weill, Boland and
> Collopy, Rowe, and Brown I would be grateful for any recommendations for
> additional lines of research that would be relevant to the marketing
> community.
>
> Thank you for any assistance you can give.
>
> Alan Overton
>
--
Luis Arthur Leite de Vasconcelos
MSc student at the Federal University of Pernambuco – UFPE – Brazil
Researcher at the Virtual Reality and Multimedia Research Group / UFPE
+55 81 86994402
+55 81 91580443
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