I am a first year doctoral student in marketing/product development and am looking for recent design methodology models. It has been my experience that marketers often treat design as a "black box" that accepts product requirements and should produce optimal designs. I hope to create an integrated model that no only illuminates the dynamic, iterative nature of the design process, but also suggests areas where marketing knowledge could provide design insight.
I am researching work by Cross, Lawson, Hatchuel and Weill, Boland and Collopy, Rowe, and Brown I would be grateful for any recommendations for additional lines of research that would be relevant to the marketing community.
Thank you for any assistance you can give.
Alan Overton
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