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PHD-DESIGN  November 2010

PHD-DESIGN November 2010

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Subject:

Re: Swinburne Design Anthropology Programs: Seeking Applicants for Feb 2011 Intake

From:

Klaus Krippendorff <[log in to unmask]>

Reply-To:

Klaus Krippendorff <[log in to unmask]>

Date:

Mon, 29 Nov 2010 01:02:43 -0500

Content-Type:

text/plain

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congratulations,

elizabeth,

the design education program you describe looks very interesting. it reminds me of my own education which included taking courses in cultural anthropology and various social sciences by which i could test the validity of some claims.

klaus  



-----Original Message-----

From: PhD-Design - This list is for discussion of PhD studies and related research in Design [mailto:[log in to unmask]] On Behalf Of Elizabeth Tunstall

Sent: Monday, November 29, 2010 12:46 AM

To: [log in to unmask]

Subject: Swinburne Design Anthropology Programs: Seeking Applicants for Feb 2011 Intake



Greetings AnthroDesign Group,    



                This is Dori Tunstall. I announced a few months ago the

accreditation of the Swinburne University's post-graduate programs in

Design Anthropology. Now Swinburne has passed through the final

administrative hurdle to allow us to market our new Design Anthropology

Programs in the Faculty of Design. 







Swinburne Design is actively recruiting students who seek to engage in a

design praxis based on the understanding the various human value systems

and focused on designing tangible conditions for better ways of being

with communities, companies, and the environment. Courses begin in late

February 2011. Please feel free to contact me via email but also fill

out a Enquiry form. But here are a few FAQs that I thought I would

address:





What kinds of Design Anthropology programs does Swinburne Faculty of

Design offer?





    In its Design Anthropology programs, Swinburne offers (1) an onsite

Masters of Design in Design Anthropology CRICOS: 073083K, (2) an online

Graduate Diploma of Design in Design Anthropology through Swinburne and

Open Universities Australia CRICOS: 072750K, and (3) the ability to take

individual courses through OUA as well. You can apply for a PhD with an

emphasis on Design Anthropology through the Indigenous Knowledge and

Design Anthropology research group. 







What are the programs' structures?





The Masters program consists of a three unit Core, five Discipline

units, and selective four unit Specializations in Indigenous Knowledge,

Cross-Cultural Brand Identity Design, and Sustainable Design. The

structure recognizes that a grounding in Design Anthropology can lead to

many different career paths among the non-proft sector, the governmental

sector, or the industry/business sectors.  Visit the Swinburne MDes

Design Anthropology page for more information on individual units. 





The online Graduate Diploma program consists of a three unit Core, three

Discipline units, and selective two unit Specializations in Indigenous

Knowledge, Cross-Cultural Brand Identity Design, and Sustainable Design.

Visit the Swinburne or OUA GradDip pages for more information on

individual units. 





What is the philosophy behind Swinburne's Design Anthropology programs?



The programs are based on the idea that "Design translates values into

tangible experiences." Whether in a community, company, or for your own

professional practice, one should understand the value systems of the

people with whom one engages directly or indirectly. Anthropology has

always been a discipline seeking to understand people's value systems

and continues to develop a wide range of theories and methods to

accomplish those goals. Yet value systems are not experienced in the

abstract, but are rather through the interaction with the things,

messages, environments, and processes created in the world. Today, these

things, messages, environments, and processes have become the knowledge

domain of design. Thus, the Swinburne Design Anthropology program

focuses on hybrid "designerly" and anthropological knowledge and

practices that while has had their origins in industry, are being

expanded in academia in order to create new practices for both fields.

In the Swinburne Design Anthropology equal focus on developing skills in

both thinking and making within every course, with an understanding that

both create the conditions for better ways of being.



What are the career opportunities in Design Anthropology? 



Employment may be found in areas such as marketing, user experience

designers and researchers, branding and consumer insight specialists,

government, and social and product innovation consultant. But this is a

program designed to help you create new career opportunities. 



                                                            

Why should I enroll in Swinburne's Design Anthropology MDes Program,

online GradDip, or take individual courses?



Over the last 10 years, Design Anthropology has become highly

professionalized. Even the mcredentials and experience in the field. All the programs provide the

credentials to demonstrate your knowledge of the field and ability to

communicate the value of that knowledge to employers. 



Of course, I encourage everyone to come to lovely Melbourne, Australia

to gain the full experience of all the units the MDes program and share

in building a strong cohort of diverse practitioners. The first cohort

will have a special role to play in shaping the future of the Design

Anthropology programs. But I do understand that some may have family or

work obligations that prevent a 1.5 year move to Australia. 



For those, I recommend that you engage in the online Graduate Diploma in

Design Anthropology. Offered through OUA for those anywhere in the world

(except international students onshore in Australia on student visas),

you can complete the courses day or night and at your own pace. 



Not ready for a full degree and just wanting to top up your skills? Open

Universities Australia OUA offers the option of taking individual units

in the Design Anthropology graduate diploma. These include courses on:

HDG530z  Research Methods for Design@font-face {  font-family:

"Calibri";}@font-face {  font-family: "Cambria";}p.MsoNormal,

li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 10pt; font-size: 12pt;

font-family: "Times New Roman"; }div.Section1 { page: Section1; }

HDG531z  Fundamental Design Studio

HDA650z  Introduction to Design Anthropology

HDA651z  History and Theory in Design Anthropology

HDA653z  Designing for Cultural Groups: Kin, Tribes and Communities

HDIK670z Indigenous Knowledge in Global Contexts

HDIK671z Indigenous Approaches of Designing for Cultural Wellness

HDCC670z Introduction to Cross Cultural Brand Identity Strategy

HDCC671z Design Strategy for a Global Context

HDSD670z Principles and Theories of Sustainable Design

HDSD672z Building Sustainable Design Practices



What are the requirements and how do I apply?



Successful completion of a bachelor degree program with the equivalent

of an Australian system 60% grade average (or better) from a university

recognised for social science or design education is required.

Candidates with other tertiary qualifications and relevant industry

experience will also be considered. An entrance essay and design/design

strategy portfolio is required for all applicants to the program. A

design strategy portfolio consists of a series of 1-2 page project case

studies that demonstrate the applicant’s holistic approach to

formulating and solving social challenges through anthropological and

design thinking. 



The normal requirement for admission to the Master of Design (Design

Anthropology) program and the Graduate Diploma of Design (Design

Anthropology) program is a bachelor degree with the equivalent of an

Australian system 60% grade average (or better) in a design, social

science (especially anthropology), humanities, information science or

human-computer interaction discipline.



The Master of Design (Design Anthropology) and the Graduate Diploma of

Design (Design Anthroplogy) also provide an entry point for applicants

who do not hold a degree but have at least eight years relevant industry

experience demonstrating potential to undertake work at this level.



Candidates for the MDes can apply via Swinburne. GradDip candidates can

apply via Swinburne or OUA.



What are the costs for 2011?



The per unit indicative course tuition fee for 2011 is $2100 Australian

Dollars. The indicative course tuition fee is $16800 Australian Dollars

for 2011, based on one year full time load (or 1 EFTSL). The total

tuition fee is dependent upon the combination of units of study selected

by the student. Fees are reviewed each year and may increase.



Why should I apply now?



Honestly, the viability of the Design Anthropology programs at Swinburne

depends on having a strong cohort of students engaged in it. This is

important to the University, who has taken a risk in establishing the

program. It is important to our industry partners whofuture students. It is important to those of you who want to grow the

praxis of design anthropology. 



Thanks,



Dori









  



Elizabeth (Dori) Tunstall, PhD

Associate Professor, Design Anthropology

Associate Dean, Learning and Teaching



Swinburne Design

Swinburne University of Technology

144 High Street, Prahran, VIC, 3181

Melbourne, Australia



Telephone +61 3 9214 6086

Facsimile  +61 3 9521 2665

Mobile +61 4 0447 1595

Email [log in to unmask]

www.swinburne.edu.au/design

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