Dear Kristina
My post was not addressed to Anthropologists/Ethnographers but rather to
(future) Design Researchers using ethnographic/anthropoogic approach and
methods. And in the social set-up we live in today worldwide, these latter
are precisely part of "the business" - not the former necessarily - and
"create" market value quite often overlooking "human value" and "use value".
Hence my reminder.
Regards
Francois
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