Dear Francois,
The distinctions you point to are useful, to me, in operative terms. That is, the design business and by extension, the market place, pretend to create values by virtue of consumption and use. Sure, these values are useful as indicators of what Jodi Dean calls "communicative capitalism". But, the larger burden of valorization is not put aside simply because Apple increases its profits or because millions of people use iPhones to chat. Design, like all other area of human activity, cannot avoid this larger process of determining value. Hence, anthropology and ethnology must be implicated in all design research.
Cheers
Keith Russell
Oz Newcastle
>>> Francois Nsenga <[log in to unmask]> 30/11/10 4:58 PM >>>
Dear Kristina
My post was not addressed to Anthropologists/Ethnographers but rather to
(future) Design Researchers using ethnographic/anthropoogic approach and
methods. And in the social set-up we live in today worldwide, these latter
are precisely part of "the business" - not the former necessarily - and
"create" market value quite often overlooking "human value" and "use value".
Hence my reminder.
Regards
Francois
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