There is a bit of a stick with the carrot of no due dates: I believe in most of the subscription models offered, you cannot rent another video unless you return what you have, or something like that.
You are exactly right about our missing a trick with IT: it always amazed me that libraries had some pretty sophisticated, multi-functional software and only took (take) advantage of a small percentage of the functionality. That, and the fact that branches were often using paper and pony express while the central library used IT! I hope this at least has changed.
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