This post just appeared on the Charitywebforum Yahoo e-group:
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Re: Google analytics tweaks and training
We are currently working with Fortune Cookie to define KPIs and measuring them
with Google Analytics and Excellent Analytica (an Excel plugin that use the
Google API). We are getting training in a couple of weeks time.
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Does it help?
By the way, I'd love to know which information services round the UK are making the most effective use of Google Analytics - including goals/conversions etc.
Anyone got any suggestions?
And has anyone improved their website significantly with Google Website Optimizer?
Matthew Mezey
(Library & Information Update magazine, CILIP)
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