Dear Robert,
I just added one more (it can be considered an approach rather than another single factor) that might be also included (please see at the end of the list).
I hope this helps,
Best regards,
Jose
> Date: Fri, 4 Jun 2010 21:37:08 +0100
> From: [log in to unmask]
> Subject: Re: Whats next?
> To: [log in to unmask]
>
> Speaking only from personal experience of designing logotypes, 'when a
> graphic designer shapes a logo', they may consider the following:
>
> the history of what logotypes have been designed;
> the time available from start to finish;
> the politics of personal and collective identity;
> the culture within which the logotype will communicate;
> the legibility of the logotype appearance;
> the technical aspects of its reproducibility;
> the scope of its implementation;
> the economics of a clients budget;
> the unknown factors of the client brief;
> the possibility that a similar logotype design exists;
> the legalities of name use;
> the translation of name into other languages;
> the trademark registration process;
> the mood they are in;
> the other things I've may have missed out = to consider all these factors from a sustainable point of view?
>
> I found that the consideration of some or all of these tended to
> determine if the logotype is 'good' or 'bad'.
>
> Regards
>
> Robert.
>
>
>
> On 3 Jun 2010, at 22:03, Kai Reinhardt wrote:
>
> > What happens when a graphic designer shapes a logo or illustrates
> > something?
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