Hi Gemma
I think this is very low.
A reason could be the URLs which you CMS generates. Here's an example of
one:
http://www.museumofcroydon.com/ixbin/indexplus?_IXFILE_=templates/page.html&
_IXACTION_=file&_IXDB_=cat&_IXpage=Home&_IXSESSION_=F7T72coeHla
if I change the session id xxxxxx thus I get the same page:
http://www.museumofcroydon.com/ixbin/indexplus?_IXFILE_=templates/page.html&
_IXACTION_=file&_IXDB_=cat&_IXpage=Home&_IXSESSION_=xxxxxxxx
Two URIs for the same resource, neither meaningful. This dilutes Google
juice, makes it difficult to share resources, makes bookmaking confusing,
etc.
This page would be much better if it had the URI:
http://www.museumofcroydon.com/yourstories/
I think you need to change your CMS - not something easy to do, I'm afraid.
Brian
--------------------------------
Brian Kelly
UKOLN, University of Bath, BATH, UK, BA2 7AY
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> -----Original Message-----
> From: Sturtridge, Gemma [mailto:[log in to unmask]]
> Sent: 07 May 2010 16:55
> Subject: Search engine referrals?
>
> On analysing our web stats I was surprised that relatively few of our
> visitors are referred to us by search engines, less than 20%
>
> Can anyone give me an indication whether this is about normal or as I
> suspect rather low?
>
> Many thanks
> Gemma
>
> Gemma Sturtridge
> Assistant Collections Officer
> Croydon Museum Service
> Community Services Department | Culture Division
> Room G11, Croydon Clocktower
> Katharine Street, Croydon, CR9 1ET
>
> Tel: 020 8253 1026
>
> www.museumofcroydon.com<http://www.museumofcroydon.com/> (Museum)
> www.croydon.gov.uk/museums<http://www.croydon.gov.uk/leisure/museum/mus
> eumofcroydon%20> (Council)
>
>
> ________________________________
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> money, so tell us now - www.croydon.gov.uk/yourparks.
>
>
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> disclaimer -
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>
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